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Are we on plan?

The question every dashboard should answer, and almost none do. Every source in one place, progress against plan every month, and one big question answered properly each quarter.

See pricing The questions we answer ↓

Two ways in

A one-off fix, or the monthly habit

Measurement Audit · £2,500 one-off

Bad measurement is expensive: undercounted leads, overstated cost per lead, budget in the wrong places. We find the gaps, show you what they're costing, and put the data you already hold to work.

Fix list, baseline, no retainer required.

About the audit

Data & Analytics monthly · £750/mo with any other service, £1,000/mo on its own

Dashboard, monthly commentary against plan, quarterly deep dive.

See pricing

Reports tell you what happened. This tells you what to do.

If we manage your ads, channel reporting is already in your fee and always will be. Data & Analytics is the layer above: the channels we don't manage, the CRM, the email platform, the reviews, customer lifetime value, and the only trend that matters: are you on plan?

The question menu

You pick the question. We pick the method.

Each quarter you choose one business question from this menu and we answer it properly, in writing, with recommendations. Open a question to see what you get and the data it draws on.

Money and channels

Where's our next £100k coming from?

Output: A revenue opportunity model ranking channels and segments by headroom, with the shortest route to the number.

Uses: GA4, ad platforms, CRM or ecommerce.

Which channels are actually profitable?

Output: Profit by channel after ad spend, fees and cost of sale - not just revenue attributed.

Uses: Ad platforms, GA4, ecommerce or CRM, your margin data.

What happens if we cut the bottom 20% of spend?

Output: Modelled impact of removing or reallocating the weakest spend, with a recommended redistribution.

Uses: Ad platforms, GA4, CRM.

Did that promotion actually make money?

Output: Incremental revenue against discount cost and baseline demand, promotion by promotion.

Uses: Ecommerce, GA4, email platform.

Customers

Who are our highest-value customers?

Output: Customer segments ranked by lifetime value, with what they buy and where they came from.

Uses: Ecommerce or CRM, GA4, email platform.

Why and when do customers stop buying?

Output: Cohort retention curves showing where customers drop off and the signals that precede it.

Uses: Ecommerce or CRM, email platform.

What's a lead worth by source?The flagship for service businesses

Output: CRM-joined lead-to-revenue and close rate by channel.

Uses: CRM, call tracking, ad platforms.

Website and conversion

Where does the site lose money?

Output: The pages and journey steps where visitors drop out, priced by the revenue at stake at each one.

Uses: GA4, ecommerce, session recordings where available.

Which messages and creative actually work?

Output: Performance by message, offer and format across channels, not just by campaign name.

Uses: Ad platforms, GA4, email platform.

Market position

Are we gaining or losing share?

Output: Your visibility and demand trend against the market, by category, over time.

Uses: Search Console, GA4, search demand data.

How do our ratings compare with competitors?

Output: Review scores and rating trends for you and named competitors over time, built on our own review-trends data.

Uses: Review platforms, our review-trends dataset.

Do the AI assistants recommend us?

Output: How ChatGPT, Claude, Gemini and Copilot answer the buying questions that matter in your market, tracked over time.

Uses: AI assistant sampling, Search Console, GA4.

Planning

How should we allocate next year's budget?

Output: Scenario-based budget splits across channels with expected return ranges for each.

Uses: GA4, ad platforms, CRM or ecommerce, your targets.

The source menu

Every source in one place

GA4
Search Console
Google Ads
Microsoft Ads
Meta
LinkedIn
TikTok
Klaviyo
HubSpot
Shopify
WooCommerce
Call tracking
Review platforms
Spreadsheets & finance exports

Includes up to four connected data sources on the standalone service, or three on the add-on. Channels believe.digital already manages don't count and connect free. Extra or complex connections are scoped as development at £135/hour and agreed in writing first.

How the month runs

What you get between deep dives

Monthly

Dashboard live, written commentary against plan, tracking health monitored.

Quarterly

Your chosen question, answered in writing with recommendations.

Always on

Consent rates, tag coverage and tracking drift watched between sessions.

Also under this roof

GA4 Setup & Reporting

GA4 configured around the actions that matter to your business, with consent mode and event design done properly. The Measurement Audit checks an existing setup; the monthly service keeps it healthy.

Ecommerce Tracking

Product, basket and checkout events that reconcile with your store and your bank, not just with GA4. Revenue reconciliation across sources is part of every audit.

Data Dashboards

Live Looker Studio dashboards with every source in one place, built in your accounts. Included in the monthly service, with written commentary against plan.

Data Analysis & Visualisation

One business question each quarter, answered in writing with recommendations. Pick yours from the question menu above.

FAQs

Asked and answered

Isn't reporting already included with my ads management?

Yes - and it stays included. Channel reporting on anything we manage is part of the management fee, as it always has been. Data & Analytics is the layer above it: every source in one dashboard (including the ones we don't manage), customer lifetime value and cohort analysis, and a monthly view of progress against your plan. Reporting tells you what each channel did. Analytics tells you what the business should do next.

Do I need the Measurement Audit before the monthly analytics service?

No. It helps - it sets your baseline and usually picks the first quarterly deep dive for you - but the monthly service stands entirely on its own. The audit is a product, not a toll.

What's a "quarterly deep dive"?

Each quarter you pick one business question from our menu - where's our next £100k coming from, what's a lead really worth by source, why do customers stop buying - and we answer it properly, in writing, with recommendations. One question answered well beats ten answered thinly. The full menu is on the Data & Analytics page.

What data sources can you connect?

GA4, Search Console, the ad platforms, ecommerce and CRM systems, email platforms, call tracking, review data and more. Includes up to four connected data sources on the standalone service, or three on the add-on. Channels believe.digital already manages don't count and connect free. Extra or complex connections are scoped as development at £135/hour and agreed in writing first. The full list is on the Data & Analytics page.

Insights