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Necessary
Required for the site to work — always on, no consent needed.
Cookie
Purpose
Duration
Provider
__cf_bm and other Cloudflare session cookies
Bot protection and session security from Cloudflare, which serves this site.
Up to 30 minutes
Cloudflare
_calendly_session and other _calendly* cookies
Keep your booking session working if you book a call through the embedded Calendly scheduler. Only set once you open the scheduler.
Up to 3 weeks
Calendly
bx_* (e.g. bx_test-mvp)
Remembers which version of a page you were shown while we compare two designs, so it stays consistent between visits. Contains only a variant letter — it does not identify you.
90 days
believe.digital
Statistics
Only set after you consent to statistics cookies.
Cookie
Purpose
Duration
Provider
_ga
Google Analytics 4 client identifier — distinguishes returning visitors so we can see how the site is used.
2 years
Google
_ga_*
Google Analytics 4 session state for our measurement property.
2 years
Google
Marketing
Only set after you consent to marketing cookies.
Cookie
Purpose
Duration
Provider
_gcl_au, _gcl_aw
Google Ads conversion linking — connects ad clicks to conversions on this site.
3 months
Google
Ad-platform cookies (e.g. _fbp, _uetsid/_uetvid, li_*)
Conversion measurement for the advertising platforms we run campaigns on (Meta, Microsoft Ads, LinkedIn), fired through our tag manager.
Up to 13 months, set per platform
Meta / Microsoft / LinkedIn
For the full picture of how we handle your data — including your rights under UK GDPR — see ourprivacy policy.
