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Necessary
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Cookie
Purpose
Duration
Provider
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Bot protection and session security from Cloudflare, which serves this site.
Up to 30 minutes
Cloudflare
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Keep your booking session working if you book a call through the embedded Calendly scheduler. Only set once you open the scheduler.
Up to 3 weeks
Calendly
bx_* (e.g. bx_test-mvp)
Remembers which version of a page you were shown while we compare two designs, so it stays consistent between visits. Contains only a variant letter; it does not identify you.
90 days
believe.digital
Statistics
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Cookie
Purpose
Duration
Provider
_ga
Google Analytics 4 client identifier that distinguishes returning visitors so we can see how the site is used.
2 years
Google
_ga_*
Google Analytics 4 session state for our measurement property.
2 years
Google
Marketing
Only set after you consent to marketing cookies.
Cookie
Purpose
Duration
Provider
_gcl_au, _gcl_aw
Google Ads conversion linking: connects ad clicks to conversions on this site.
3 months
Google
Ad-platform cookies (e.g. _fbp, _uetsid/_uetvid, li_*)
Conversion measurement for the advertising platforms we run campaigns on (Meta, Microsoft Ads, LinkedIn), fired through our tag manager.
Up to 13 months, set per platform
Meta / Microsoft / LinkedIn
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