Less than you might think.

No. Rolling monthly contracts with one calendar month's notice from either side - no minimum term, no penalty for leaving, no lock-in of any kind. If we're doing good work and you're getting a return, you'll stay. A long contract would protect us, not you.

Ad spend is flexible. The management fee stays the same - it covers our time regardless of spend level - but you can turn ad budgets up or down each month. For seasonal businesses we often run channels year-round and vary the budgets to match demand, planned with you in advance.

They're separate, so you're never paying twice. The allowance (up to £4,000/mo per channel, pooled to £8,000/mo across two channels) is what goes to Google, Microsoft, Meta or whoever - the management fee covers our time and expertise. If spend goes above the allowance, we charge 15% on the excess: spend £5,000 in a month on one channel and you'd pay £750 management plus £150. We'd discuss it with you before it happens - we never push spend upward without a reason.

Yes, we're happy to work either way - you have the billing arrangement directly with Google etc., OR we put your planned ad spend on our invoice to you. You pay one invoice and we handle the billing hassle.

More budget means more work, not just more spend: more audiences to test, more creative to iterate, more signals to learn from. That additional activity and optimisation is what the 15% funds. And we never take spend above the inclusive allowance without your express consent - going over is only ever a choice you've made, never a surprise on an invoice.

No contractual minimum, but a practical one: below roughly 1,000 visitors a month per channel, the data is too thin to optimise properly. We model the numbers before we start - if your budget won't hit that threshold for the keywords that matter, we'll tell you upfront and suggest a channel or strategy where it goes further. We'd rather turn down the work than waste your money.

Three platforms, first-time advertisers only, matched against your own spend. Google: up to £3,000 of credit, and the strictest match - you spend £6,000 to unlock the full £3,000. Microsoft: up to £745, matched by your first spend. Reddit: up to £2,000, matched by your first spend. Eligibility is per platform, so if you already advertise on one, that credit isn't available to you, but you still qualify on the others. We activate whichever ones you qualify for during onboarding.

No. Account builds and restructures, landing pages, tracking and conversion setup, ad copy and creative, launching new campaigns mid-contract, monthly reporting - all included in the monthly fee. The only cost beyond it is the ad spend itself, and the 15% if spend goes above your allowance. The Measurement Audit is a standalone product you can buy, or skip, entirely on its own. Nothing monthly requires it.

As a flat monthly retainer based on scope - flows, mailshot frequency, segmentation - not per send or per subscriber. The cost stays predictable, and we're not incentivised to email your list more than is actually useful.

No large deposit, but all fees are due in advance: management fees are invoiced monthly in advance, and if we're paying ad spend on your behalf, your planned spend is invoiced in advance too. If you hold the billing arrangement directly with the platforms, ad spend is simply billed to you as it's spent.

Everything is yours. Ad accounts, landing pages, tracking - all held in your name from day one, with you keeping full admin access throughout. If we part ways, you take everything with you. We're not in the business of holding accounts hostage. That includes analytics: GA4, Looker Studio dashboards and any data pipelines are built in your accounts, in your name, from day one.

Yes - and it stays included. Channel reporting on anything we manage is part of the management fee, as it always has been. Data & Analytics is the layer above it: every source in one dashboard (including the ones we don't manage), customer lifetime value and cohort analysis, and a monthly view of progress against your plan. Reporting tells you what each channel did. Analytics tells you what the business should do next.

No. It helps - it sets your baseline and usually picks the first quarterly deep dive for you - but the monthly service stands entirely on its own. The audit is a product, not a toll.

Each quarter you pick one business question from our menu - where's our next £100k coming from, what's a lead really worth by source, why do customers stop buying - and we answer it properly, in writing, with recommendations. One question answered well beats ten answered thinly. The full menu is on the Data & Analytics page.

GA4, Search Console, the ad platforms, ecommerce and CRM systems, email platforms, call tracking, review data and more. Includes up to four connected data sources on the standalone service, or three on the add-on. Channels believe.digital already manages don't count and connect free. Extra or complex connections are scoped as development at £135/hour and agreed in writing first. The full list is on the Data & Analytics page.

Because scope varies. The "from" price covers a typical engagement; a larger site, catalogue or market may need more hours. For SEO and GEO in particular, the competitiveness of your niche and how quickly you need results both shape the right budget - a crowded market or a tight timeframe takes more firepower than a quiet one. Ad spend sits outside the "from" price too: spend above the inclusive allowance is charged at 15% of the excess. Either way, you'll get a fixed number in writing before anything starts.

All prices exclude VAT.