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Insights.

Our take on what's actually moving the needle in digital marketing, web development and data. Opinion pieces grounded in the numbers we see across client accounts, written by the people who run them.

PPC / Google Ads

VAT on Agency Ad Spend: Disbursement or Recharge? What UK Businesses Need to Know

PPC / Google Ads

Does Pausing Google Ads Hurt? Here’s What Really Happens When You Switch Off Paid Campaigns

Why In-House Marketing Resource Can Cost Up to 6.5× More Than Working With an Agency

SEO for B2B SaaS: A Straightforward Approach That Brings Results

PPC / Google Ads

Why is the Google PPC price so high?

The Best Performance Marketing Channels

Performance marketing

What’s The Difference Between Warm, Cold & Hot Leads?

PPC / Google Ads

ChatGPT Ads: Is This the Future of PPC Marketing?

Improve Search Engine Positioning With SEO: A Guide

How to Rank Using Local SEO For Small Businesses

PPC / Google Ads

Click-Through Rate Calculator: Boost Your PPC Campaigns

13 Social Media Post Ideas to Improve Your Brand Awareness

Maximum Marketing Efficiency: Small Businesses with Under 50 Employees

Nailing the Technical Side of SEO: Boost Your Website’s Search Engine Potential

Digital marketing

Should I Advertise On Bing Ads? A Hidden Gem in PPC Marketing

Business Advice From Hip Hop Lyrics, 11 Timeless Examples

Data & analysis

Exploring the Power of GA4 Reporting: Thank Google Later.

From Zero to Hero: Increasing Domain Authority by Building Backlinks

Data & analysis

Why does my GA4 exploration only go back 2 months?

Performance marketing

Review PPC Budgets & Performance Targets For The Coming Year

The Importance Of Keeping WordPress Or Your Other CMS Secure & Performant

Read more Agency News

Checkout Abandonment Rate (CAR): How It Impacts Ecommerce Sales

Performance marketing

What Is Click Through Rate And Why Is It Important?

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