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GEO.

GEO stands for Generative Engine Optimisation, the discipline of making sure the content you publish is picked up, cited and quoted by the AI answer engines that increasingly sit between your customers and the open web. It's the sibling of SEO, and at believe.digital the two are sold together because the answer surfaces and traditional search results are converging faster than most agencies have adjusted to. The posts below cover what we've learned running GEO for our own clients.