Local SEOHealthcare

How Whites Dental became central London’s no.1 dental search result

A respected clinic with a strong offline reputation - but invisible for the high-intent searches its future patients were typing. Here’s how a fully managed local SEO programme changed that in under a year.

The brief

Become the leading clinic in an ultra-competitive market

Whites Dental approached us with a clear mission: to become the leading dental clinic in central London’s ultra-competitive market.

While the practice had a strong reputation offline, it lacked the search visibility needed to match — especially for high-intent keywords.

The brief was simple yet ambitious: secure top-ranking positions for high-converting keywords and drive sustained growth in local search performance.

The solution

A fully managed local SEO programme

As a local SEO agency, we provided a fully managed SEO service, starting with a comprehensive audit of the website and local presence. Key service pages were restructured and optimised, with content tailored to high-intent keywords and improved searcher relevance.

By expanding location-based targeting and enhancing Google Business Profile activity, we increased local visibility and positioned the practice as a top choice across central London searches.

Comprehensive website & local presence audit
Service pages restructured around high-intent keywords
Expanded location-based targeting across boroughs
Enhanced Google Business Profile activity

The breakthrough

The local map went green

Increased spread of top 3 position rankings, often achieving position 1 in all targeted local areas.

Local rank grid before: most points ranked outside the top 20 — BeforeStart of engagement

Local rank grid after: nearly every point ranked in the top 3 — AfterUnder 12 months later

Ranked 20+ (off the radar) Ranked top 3 (1–3)

The results

No.1 in 26 of 28 targeted regions, in under a year

We expanded our targeted map and improved our Google Search rankings, becoming the no.1 listed dental practice in 26 out of 28 targeted regions in less than a year.

26/28

targeted regions ranked no.1 on Google

+80%

increase in organic traffic year-on-year

78.7%

of all landing page leads generated in 2024

+205%

more leads than PPC over the same period

Plus a significant uplift in appointment bookings driven directly by organic search.

“The results of our partnership have been really good and better than we expected. Our Google search rankings have improved, and our lead numbers have gone up significantly. They’ve gone above and beyond what I would normally expect from a supplier. They’re also genuinely keen on improving the results.”

Whites Dental

Your local market is up for grabs