How to Exclude Products from Klaviyo Discount Codes Using Shopify Smart Collections

You’re running Klaviyo for email marketing and you want to offer signup discounts. But you’ve got marquee products that shouldn’t be discounted - bestsellers, premium items, high-margin products.

Here’s where it gets messy. You want unique coupon codes (every customer gets their own code, not a generic “WELCOME10” that gets shared everywhere). But Klaviyo’s product exclusion works backwards - you have to manually tick every product that is eligible for the discount.

If you’ve got hundreds or thousands of products, this is a nightmare. Scrolling through endless lists, ticking boxes one by one, inevitably missing items or including products you meant to exclude. There’s a better way.

The solution: flip the logic using Shopify smart collections

Instead of managing exclusions in Klaviyo, manage them in Shopify using product tags and smart collections. Here’s how it works.

Step 1: Tag products you want to exclude

Go into Shopify and tag any product you want to exclude from discounts. Use no-discount as the tag name.

1. In your Shopify admin, go to Products
2. Select the product you want to exclude
3. Scroll to the Tags section
4. Add the tag: no-discount
5. Click Save

Repeat for every premium product or item you want to exclude.

Step 2: Create a smart collection that excludes tagged products

Create a Shopify smart collection that automatically includes all products except those tagged with no-discount.

1. In Shopify admin, go to Products → Collections
2. Click Create collection
3. Name it Discount Available (or whatever makes sense for your store)
4. Under Collection type, select Automated
5. Set the condition: Product tag → is not equal to → no-discount
6. Click Save

Your smart collection now contains every product except the ones tagged no-discount. What this does:

• New products automatically get included (unless you tag them no-discount)
• Change your mind about a product? Remove the tag and it becomes eligible
• Want to exclude more products? Tag them no-discount and they drop out

Step 3: Point Klaviyo at your smart collection

Go back into Klaviyo and configure your discount code to apply only to products in your Discount Available collection.

1. In Klaviyo, go to your coupon code settings (usually in your signup flow or welcome series)
2. When setting up discount parameters, look for Applies to or Product restrictions
3. Select Specific collections
4. Choose your Discount Available smart collection
5. Save your settings

Your unique coupon codes now apply to everything in that collection - which means everything except your tagged exclusions.

Why this works better

You manage a single tag in Shopify instead of ticking hundreds of individual products in Klaviyo. New products are eligible by default unless you tag them - no more accidentally including new launches in the wrong promotions.

Changed your mind about a product? Remove the tag. Want to exclude seasonal items temporarily? Add the tag during that period, remove it when you’re ready to discount again. Your product discount eligibility lives in Shopify where your product data already lives, not split between two platforms. Whether you have 50 products or 5,000, the process is the same.

When to use this

This works well for:

• Luxury or premium product lines that never get discounted
• New launches you want to exclude for the first 30-60 days
• Low-margin products where discounts kill profitability
• Limited edition or seasonal items that sell at full price
• Bestsellers that don’t need discount incentives

That’s it

Tag the products you want to exclude with no-discount, create a smart collection that includes everything except tagged products, and point Klaviyo at that collection.

If you’re running Klaviyo and Shopify together, this saves hours of manual product management.

FAQ