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How a bespoke WordPress rebuild cut Whites Dental’s load times nearly in half
A growing London clinic stuck on a slow, limiting platform. Here’s how a bespoke, hard-coded WordPress rebuild delivered a faster site - and a backend the team actually enjoys managing.
The brief
Replace a slow, limiting platform before it capped growth
Whites Dental needed a complete website overhaul. Their existing platform was limiting, slow, and difficult to manage.
With a growing number of patients and a strong presence in London, the clinic required a website that delivered on performance, user experience, and ease of use.
The goal was clear. Migrate the site to a modern, flexible platform that would support their future growth.
The solution
A bespoke, hard-coded WordPress build
We rebuilt the website using a bespoke WordPress setup, replacing the previous structure with a cleaner and more efficient hard-coded version. By delivering custom web development services tailored to the clinic’s needs, we achieved faster load times, a smoother user journey, and a flexible backend that gives the Whites Dental team full control of their content.
From the ground up, we focused on simplicity, speed, and long-term usability. The new build enables the team to create new pages, update existing content, and manage the site with ease. No unnecessary plugins or bloated features. Just a fast and reliable website built to scale.
The result
Lean, fast and easy to manage
- Custom web development delivered through a bespoke WordPress build tailored to the clinic’s needs
- Old structure replaced with a clean, hard-coded version for improved speed and UX
- A lightweight, scalable platform that prioritises performance and long-term usability
- An intuitive backend that makes content updates, page creation and edits effortless for the internal team
- No reliance on unnecessary plugins — the site stays lean, fast and easy to manage
The breakthrough
Mobile performance, before and after
We improved the mobile site speed score from 67 to 87, cutting First Contentful Paint from 4.8s to 2.6s and Speed Index from 5.3s to 3.1s. The result: a faster, smoother mobile experience.
Bars scaled to the biggest improvement (First Contentful Paint, 46% faster).
The result
A faster site the team fully controls
A build focused on simplicity, speed and long-term usability - with a backend the clinic’s own team can run with ease.
87/100
mobile site speed score, up from 67
2.6s
First Contentful Paint, down from 4.8s
3.1s
Speed Index, down from 5.3s
0
unnecessary plugins - a lean build with no bloated features
An intuitive backend makes new pages, content updates and edits effortless for the internal team.
“Had our website rebuilt/migrated to Rob’s bespoke WordPress site. Not an easy job migrations-went relatively smoothly. However, the icing on the cake is the new site – how easy it is to manage. Creating new pages, updating content, removing existing content is a breeze! Love it!! A major upgrade from our previous site.”
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