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How a workwear brand grew annual revenue by 300%
A UK customised-workwear supplier had hit a ceiling - paid channels stagnating, organic visibility low against larger competitors. Here’s how a performance strategy across PPC, SEO and on-site optimisation unlocked two years of compounding growth - without sacrificing margin.
The brief
Scale revenue without losing margin
A UK-based supplier of customised workwear came to us with a clear objective: to drive scalable growth while maintaining strong profit margins. With a team of 15 and six years of industry experience, the business had reached a ceiling.
Paid channels were stagnating, and organic visibility was low compared to larger competitors. The goal was to unlock revenue growth without falling below a 4x ROAS and a 7x MER.
The solution
A performance strategy built on three pillars
We built a performance-focused strategy based on three core areas:
Smarter Budget Allocation
We moved spend away from underperforming platforms like Meta and concentrated efforts on Google Ads and Microsoft Ads. Microsoft proved particularly effective for reaching B2B buyers.
Hero Product Focus
Campaigns were centred around best-selling bundle products with high average order values and fast sales cycles. We also improved the order process to make it easier for customers to build larger baskets.
Conversion Improvements
We introduced new features like rush order upgrades and multi-bundle ordering tools. At the same time, we refined the checkout flow to remove friction and encourage higher-value purchases.
In parallel
SEO targeted high-intent, winnable terms
Our SEO strategy targeted high-potential branded terms with strong intent and manageable competition. As a result, the brand’s keyword rankings saw significant growth.
- High-intent, branded terms prioritised first
- Competition-aware keyword selection
- SEO, paid & CRO pulling in the same direction
- Margins protected throughout the build
The breakthrough
Two years of compounding growth
By combining SEO, paid media and on-site optimisation, the brand experienced sustained, measurable growth over two years.
Bars scaled to the largest gain (keyword rankings, ×6.5). 4x ROAS and 7x MER held throughout.
The result
From a ceiling to nearly £3M a year
SEO, paid media and on-site optimisation combined to deliver sustained, measurable growth across two years - with the performance metrics held the whole way.
+300%
annual revenue growth across two years
£734k
quarterly revenue, up from £184k
7,800+
top-100 keyword rankings, up from 1,200
4×
ROAS held (with 7x MER) throughout
Annual revenue grew from under £750,000 to nearly £3 million - SEO, paid media and CRO pulling in the same direction.
The bottom line
A ceiling became a launchpad - without losing margin.
Owner, Workwear Brand
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