Google Analytics 4 (GA4) offers marketers powerful tools to analyse user behaviour and optimize lead path exploration. By creating a comprehensive report on GA4 about lead path exploration performance analysis, you can unlock valuable insights, get more leads and drive your marketing strategies forward.
In this article, our GA4 experts will guide you through a step-by-step process to create an insightful report that sheds light on the effectiveness of your lead path exploration efforts. Let’s dive in!
1- The first part of the process starts at the explore tab of GA4 where you need to click on Blank to start a new report
2- Click on the plus next to segment to add a new segment
3- Click on event segment
4- Click on add new condition
5- Choose Event> Event Name
6- Click on Add filter
7- Choose your first event Name: Ours for the sake of this example on Enquiry Started
8 – Change the name of your segment from Untiled Segment to Enquiry Started
9 – Click on Save & Apply
10 – Repeat the process for all the events that you created in the lead collection journey
11- Take Active Users and drag it to values
12- Choose Path Exploration as Technique and Ta Da!
In conclusion, leveraging the capabilities of Google Analytics 4 (GA4) for lead path exploration performance analysis can provide invaluable insights into your marketing strategies.
By following the step-by-step process outlined in this article, you can create a comprehensive report that highlights the effectiveness of your lead path exploration efforts.
Remember to set clear objectives, define relevant metrics, segment your data, and visualize your findings to communicate your insights effectively. With GA4’s robust features and your in-depth analysis, you’ll be well-equipped to make data-driven decisions, optimize your lead generation, and achieve your marketing goals. Start exploring your analytics with GA4 and unlock new levels of depth!
What next?
- check out the User Journey Analysis report
- check out the Lead Demographic Analysis report
- look at all of our GA4 Reporting articles
