Now you know the basics of click through rate, it’s time to learn about how to improve yours. Below I will tell you all the best ways to improve your click through rate in Google Ads.
Click through rate is one of the most important things to pay attention to, in order to be spending your google ads budget efficiently. To find out all about click through rate head to our blog post “What is click through rate and why is it important”. Improving your click through rate might seem complicated, but it is all about staying on top of the organisation of your Google ads account and making sure you are not throwing money away and not receiving conversions. In this blog post, I am going to break down the most important things to do in order to improve your click through rate and therefore improve your ad rank.
Write High-Quality Ad Copy
This seems like an obvious one, but it is often forgotten. It is incredibly important to have ads that show your business in the best light, enticing people to click on them. Your Ads should be written in a clear compelling way that makes it clear what you are selling. they should be unique to your business, you don’t want to be confused with your competitors! Look through your current ads and see if they can be improved, make sure to utilise your keywords and mention your key selling points!
Extensions are essentially free real estate for your ads, when you don’t use them you are missing out on valuable space that could be drawing potential customers eyes to your ads. These often underappreciated ad extensions boost the amount of information your ad can convey, therefore increasing the chance that people will see something they like and click through. There are about 10 types of ad extensions, available for you to take advantage of, including structured snippet, call, and site link.
Structured snippet extensions are a great way to highlight compelling features of your business and improve your click through rate.
Learn more here
Keep Your Ad Groups Tight
You don’t want any difference in the meaning of your keywords and the specificity of your ads. Each ad group should have a small but valuable selection of keywords, that exactly matches up to the ads. This makes it more likely that a potential customers will find what they are looking for in your ads, and click on it, therefore improving your click through rate. In contrast, keeping an eye on your keywords ensures that your budget isn’t wasted on irrelevant keywords. For example, you might have a keyword with a really high click through rate but isn’t converting as it is irrelevant to your business. You should be checking your keywords weekly to make sure they are all still a good fit for you.
Add Negative Keywords
On the other hand, negative keywords are equally as important to curate, in order to improve your click through rate. Negative keywords are A type of keyword that prevents your ad from being triggered by a certain word or phrase. Using negative keywords means that you are showcasing your ads to a relevant audience, resulting in a higher click through rate.
All of these tips will help you cultivate your click through rate, resulting in a higher ad rank which will hopefully result in a higher ad rank. This will lower your cost per click and therefore each conversion you make will cost you less. Overall keeping your google ads account organised and cultivating your keywords, will result in a higher click through rate. I hope this blog has been helpful to you in improving your Google ads knowledge, Please send us any questions you have!