Workwear Brand Case Study

The Brief

A UK-based supplier of customised workwear came to us with a clear objective: to drive scalable growth while maintaining strong profit margins. With a team of 15 and six years of industry experience, the business had reached a ceiling.

Paid channels were stagnating, and organic visibility was low compared to larger competitors. The goal was to unlock revenue growth without falling below a 4x ROAS and a 7x MER.

The Solution

We built a performance-focused strategy based on three core areas:

Smarter Budget Allocation
We moved spend away from underperforming platforms like Meta and concentrated efforts on Google Ads and Microsoft Ads. Microsoft proved particularly effective for reaching B2B buyers.

Hero Product Focus
Campaigns were centred around best-selling bundle products with high average order values and fast sales cycles. We also improved the order process to make it easier for customers to build larger baskets.

Conversion Improvements
We introduced new features like rush order upgrades and multi-bundle ordering tools. At the same time, we refined the checkout flow to remove friction and encourage higher-value purchases.

Our SEO strategy targeted high-potential branded terms with strong intent and manageable competition. As a result, the brand’s keyword rankings saw significant growth.

The Result

By combining SEO, paid media and on-site optimisation, the brand experienced sustained, measurable growth over two years.

• Quarterly revenue increased from £184,000 to £734,000

• Annual revenue grew from under £750,000 to nearly £3 million

• Top-100 keyword rankings rose from 1,200 to more than 7,800

• Performance metrics were maintained, including a 4x ROAS and a 7x MER