Whites Dental Case Study
The Brief
Whites Dental approached us with a clear mission: to become the leading dental clinic in central London’s ultra-competitive market.
While the practice had a strong reputation offline, it lacked the search visibility needed to match — especially for high-intent keywords.
The brief was simple yet ambitious: secure top-ranking positions for high-converting keywords and drive sustained growth in local search performance.
The Solution
As a local SEO agency, we provided a fully managed SEO service, starting with a comprehensive audit of the website and local presence. Key service pages were restructured and optimised, with content tailored to high-intent keywords and improved searcher relevance.
By expanding location-based targeting and enhancing Google Business Profile activity, we increased local visibility and positioned the practice as a top choice across central London searches.
Before & After
Increased spread of top 3 position rankings, often achieving position 1 in all targeted local areas.
The Result
We expanded our targeted map and improved our Google Search rankings, becoming the no.1 listed dental practice in 26 out of 28 targeted regions in less than a year, as well as:
- Significant uplift in appointment bookings driven by organic search
- 80% Increase in organic traffic year-on-year
- Generated 78.7% of all landing page leads in 2024
- Outperformed lead generation via PPC by 205%
The results of our partnership have been really good and better than we expected. Our Google search rankings have improved, and our lead numbers have gone up significantly.
They’ve gone above and beyond what I would normally expect from a supplier. They’re also genuinely keen on improving the results.
The results of our partnership have been really good and better than we expected. Our Google search rankings have improved, and our lead numbers have gone up significantly.
They’ve gone above and beyond what I would normally expect from a supplier. They’re also genuinely keen on improving the results.
