PPC Management: Paid Media & Google Ads (Adwords)
As a trusted Bristol PPC agency and Google Partner, believe.digital’s 15 years of experience channels paid search management for platforms like Google Adwords, into conversions and improved ROI (return on investment).
We believe in tailored, personalised strategies that are data-led, results-driven and built around your unique business goals. With believe.digital, every penny you invest in paid media advertising delivers measurable returns on investment.
Whether you want more leads, sales or to increase your brand awareness, our PPC marketing agency takes a personal approach.
Why choose believe.digital?
We believe in real partnerships. That’s why all believe.digital contracts operate on a monthly rolling basis, with no minimum lock-in.
We want clients that work with us because we deliver results through effective PPC campaign management, not because they’ve signed on the dotted line.
Our core PPC management services
Google AdWords management services:
- Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Keyword targeting, ad copywriting, and bid strategy optimisation.
- Focused on maximising ROI and improving Quality Score.
Microsoft Advertising (Bing Ads):
- Ads across Bing, Yahoo, and Microsoft Search Network.
- Lower CPC with less competition than Google Ads.
- Target high-intent, conversion-ready audiences.
“They’ve helped us resurrect our Google Ads campaigns which had ‘died’ a while back, i.e. they’ve made it a profitable source of advertising for us again. Very highly recommend.”
Ecommerce PPC
- Optimised Google Shopping and Performance Max campaigns.
- Product feed, title, and image optimisation.
- Seasonal and high-margin product targeting.
Paid social media advertising
- Campaign management across Facebook, Instagram, LinkedIn, and TikTok.
- Creative ad design and audience targeting for maximum engagement.
- Drive leads, sales, and brand awareness through paid social.
Our 5-Step PPC management process
1. Initial consultation
We start with a full PPC health check to uncover hidden opportunities and costly gaps.
- In-depth review of your existing campaigns, ad groups, keywords, and targeting.
- Competitor analysis to benchmark performance and find competitive gaps.
- Quality Score and conversion rate assessment to identify quick wins.
This ensures your PPC strategy is tailored to your goals, including chasing more conversions, better lead quality, or higher ROAS.
2. Strategy development.
With your goals in mind, we’ll create a data-driven PPC strategy that maximises every pound of your ad spend.
- Advanced keyword research to target high-intent, high-value search terms.
- Audience segmentation and machine learning ensure precise targeting.
- Ad schedule reviews and optimisation to capture traffic when it’s most likely to convert.
- Clear budget allocation for each campaign type (search, display, shopping, remarketing).
3. Campaign setup
We’ll review your existing campaigns and set up new ones for success.
- Ad copywriting that drives clicks and conversions.
- Creative design for display and responsive ads.
- Landing page optimisation for higher conversion rates.
- Full tracking setup including conversion pixels and monitoring in Tag Manager and Google Analytic
4. Ongoing optimisation & scaling
PPC isn’t “set it and forget it.” We continuously fine-tune campaigns to push performance higher.
- A/B testing ad copy, creatives, and landing pages.
- Bid adjustments and budget reallocation to top-performing campaigns based on machine learning.
- Adding negative keywords to cut wasted spend.
- Testing new ad formats like Performance Max, Discovery Ads, and YouTube campaigns.
5. Transparent Reporting
You’ll never be in the dark about your ad spend.
- Live dashboards updated daily with clicks, conversions, ROAS, and more.
- Monthly reports with plain-English insights and actionable next steps.
- Regular strategy reviews to adapt to market changes or new opportunities.
Case study: Achieving a 300% revenue growth through PPC advertising
Discover how a workwear brand teamed up with our PPC marketing agency to turn underperforming ads into meaningful revenue.
With believe.digital, they saw a dramatic increase of 300% in quarterly and annual revenue due to our successful PPC campaign results.
“They genuinely care about your business; that’s important.”
“The believe.digital team manage our paid performance activity at ORB X and are fantastic to work with.”
Maximise your PPC with believe.digital
Get in touch with us today and achieve better results with your PPC marketing.
Whether you’re in Bristol, London or beyond, believe.digital’s PPC experts can improve your ROI and increase your conversions.
Speak to us about how we can improve your PPC, SEO, paid social media advertising and beyond.