Should I Advertise On Bing Ads? A Hidden Gem in PPC Marketing

Advantages of Advertising on Bing

1.      Lower CPC (Cost-Per-Click)

2.      Less competition

3.      Unique User Demographic

4.      Better fit for certain business niches

Tips To Optimise Bing Ads Campaigns

1.      Utilise Ad Extensions

2.      Use negative keywords

3.      A/B testing

4.      Geo-Targeting

5.      Import from Google Ads

6.      Use Remarketing

7.      Improved device targeting


Pay-Per-Click (PPC) advertising has become a vital approach for businesses to increase their online visibility and generate conversions in the constantly changing world of digital marketing. Although Google Ads may rule the industry, Bing Ads is a hidden treasure that many marketers miss. In this post, we’ll examine the benefits of Bing advertising, consider why it’s important, and offer helpful tips for optimising your Bing Ads campaigns.


People deciding whether to advertise on Bing Ads

Advantages of Advertising on Bing:

1. Lower CPC (Cost-Per-Click)

One of Bing Ads’ most notable advantages is that it often has a lower CPC than Google Ads. For small and medium-sized businesses with limited advertising budgets, this means you can receive a greater number of clicks and engagements for your money. A reduced CPC makes it easier to increase your ROI and reach more people without spending a fortune.

2. Less competition

Though many marketers prefer Google Ads, Bing Ads competes against fewer rivals. Because there is less competition, ads may be placed better, they may be more visible, and click-through rates may be greater. By using Bing Ads, you can stand out and engage a market that may already be swamped with advertisements on other platforms.

3. Unique User Demographic

Compared to other search engines, Bing targets a somewhat distinct user population. Statistics reveal that Bing frequently tends to draw an older, affluent audience. Advertising on Bing might be a smart decision to reach a more focused and possibly lucrative audience if your company fits in well with this group.


4. Better fit for certain business niche

Business niches in some sectors and markets are better suited to Bing Ads than others. For instance, Bing’s older user base and their search preferences make it popular with companies in the financial, medical, and technological sectors. You may assess whether Bing’s user base better fits your industry by defining your target market and their online behaviour

Tips To Optimise Bing Ads Campaigns: 

1. Utilise Ad Extensions

Take advantage of Bing’s ad extensions to provide more information and promote clicks.  Sitelink, Callout, and Location extensions help enhance engagement by increasing your ad’s exposure and relevance.

2. Use negative keywords

Just as with Google Ads, negative keywords are essential for improving the targeting of your ads. In order to prevent your advertising from being displayed in response to irrelevant queries, evaluate, filter, and update your negative keyword list often.

3. A/B testing

Test several ad copy variations, headlines, and call-to-action wording to see which appeals to your audience the most. You can improve your messaging and increase the effectiveness of your ads by using A/B testing.

4. Geo-Targeting

Bing has extensive geo-targeting capabilities that let you modify your advertising to target particular areas. This is especially advantageous for neighbourhood companies trying to draw in local clients.

5. Import from Google Ads

Import your current Google Ads campaigns into Bing Ads to save time. Although modifications may be required because of platform variations, this functionality might serve as a good starting point for your Bing Ads campaigns.

6. Use Remarketing

Set up remarketing campaigns using Bing’s Universal Event Tracking (UET). Focusing and targeting people who have already interacted with your website, may lead to an increase in conversion rates.

7. Improved device targeting

Bing Ads outperforms Google Ads in terms of device targeting. Bing gives marketers the ability to target particular populations according to their OS and device type. If you simply want to target mobile users, you may choose not to display campaign advertising on laptops.

Bing Ads stands out as a potent yet underutilised tool in the PPC marketing field due to its special features that are sometimes buried by its more well-known rivals. With its reduced CPC, lessened competition, different user demography, and potential alignment with specific business categories, Bing Ads offers smart advertisers a fantastic chance to diversify their advertising strategy.

Are you interested in finding out whether Bing Ads can help your business? Hit the green button and book an intro call with us today!