RD1 Clothing Case Study

The Brief

As an independent menswear retailer with a strong high-street presence in Hastings and an even stronger online sales channel, RD1 Clothing was looking for support to scale their digital performance.

The goal was to drive more traffic to the site, grow their email list, and turn first-time shoppers into loyal customers — all while maintaining the personal, brand-led feel that defines their business.

The Solution

We focused on a performance-driven strategy that combined technical SEO with precise customer targeting through Google Ads. By identifying customer interests and behaviours — such as links to sports, TV, and lifestyle trends — we helped the brand connect with new audiences online.

At the same time, we enhanced the store’s retargeting strategy and worked on improving the customer experience through technical upgrades to the website. We supported TikTok Shopping integration, carried out email flow audits, and provided hands-on consulting to help maximise sales and retention.

The Result

Through a holistic digital strategy combining UX improvements, targeted campaigns, and ongoing optimisation, the brand achieved measurable growth and long-term customer engagement.

• 60% increase in returning customers
• 100% growth in email marketing list within the first year
• Conversion rate consistently above 2%, in line with industry benchmarks
• Stronger user experience and more qualified traffic across key digital channels